NewJeans’ Haney has been completely tapped to guide Gucci’s international marketing campaign for the enduring Horsebit 1955 purse. This selection underscores its impulsively rising affect and is in step with Gucci’s imaginative and prescient, as articulated through its new ingenious director, Sabato Di Sarno. His design taste – refined and sublime – has been very popular since his days as Valentino’s style director in 2020.
Haney’s position as the only real face of the Horsebit 1955 marketing campaign is necessary, particularly after ultimate yr’s mass marketing campaign. It represents a exceptional shift, and highlights her person affect on a world scale. The marketing campaign can be introduced international at the twenty fifth of this month, and contains the release of 3 unique Horsebit 1955 purses, to be had in Korea best. Those baggage will function Rosso Ancora, a burgundy purple hue that reinterprets the home’s heritage colour, which was once first offered at Sabato De Sarno’s inaugural style display in September.
Gucci launched a teaser symbol of Hani, designed through Sabato Di Sarno himself, at the twentieth of this month. It fantastically blends younger class with Gucci heritage. Haney has prior to now expressed that versatility, convenience and self assurance are key components she values in style, all of which can be embodied within the Gucci Horsebit 1955 purse.
The Gucci Horsebit 1955 bag is a particular piece in the home’s purse assortment, showcasing the craftsmanship and top rate fabrics that outline Gucci’s enduring attraction. This marketing campaign now not best celebrates Horsebit’s legacy, but in addition reinforces Hani’s position as a central determine in conveying Gucci’s trendy and undying narrative.
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