NewJeans’ Haney has been solely tapped to steer Gucci’s world marketing campaign for the long-lasting Horsebit 1955 purse. This selection underscores its impulsively rising affect and is consistent with Gucci’s imaginative and prescient, as articulated by way of its new inventive director, Sabato Di Sarno. His design taste – subtle and sublime – has been very talked-about since his days as Valentino’s model director in 2020.
Haney’s function as the only face of the Horsebit 1955 marketing campaign is essential, particularly after final yr’s mass marketing campaign. It represents a outstanding shift, and highlights her particular person affect on a world scale. The marketing campaign might be introduced international at the twenty fifth of this month, and comprises the release of 3 unique Horsebit 1955 purses, to be had in Korea simplest. Those luggage will function Rosso Ancora, a burgundy pink colour that reinterprets the home’s heritage color, which used to be first offered at Sabato De Sarno’s inaugural model display in September.
Gucci launched a teaser symbol of Hani, designed by way of Sabato Di Sarno himself, at the twentieth of this month. It superbly blends younger class with Gucci heritage. Haney has up to now expressed that versatility, convenience and self assurance are key components she values in model, all of that are embodied within the Gucci Horsebit 1955 purse.
The Gucci Horsebit 1955 bag is a particular piece in the home’s purse assortment, showcasing the craftsmanship and top rate fabrics that outline Gucci’s enduring enchantment. This marketing campaign no longer simplest celebrates Horsebit’s legacy, but additionally reinforces Hani’s function as a central determine in conveying Gucci’s trendy and undying narrative.
supply: asiacue.com
